Google Maps and Myrtle Beach Hotels
Just this past Summer over ten million people visited Myrtle Beach, South Carolina. Many of them found their way to their resort destination by using technology that included Google Maps.
Google Maps is a great technology. From finding a small hair salon to the largest retail outlet, Google is the default resource for many consumers. So much so, that this Summer, many guests coming to Myrtle Beach were in for a huge surprise.
Over 50,000 people counted on Google to help it find the office of Myrtle Beach Hotels. Myrtle Beach Hotels is a limited liability company in Myrtle Beach that currently offers families affordable vacations at 18 area Oceanfront Resorts and one premium Golf Course resort. The company just this past week was required to buy out investors and make dynamic internal operations changes to the business because of conflicts with Google Maps listings.
On October 7, 2013, our team contacted Nneka H. with Google concerning this issue. She sent us a link that stated some companies were left off of Google maps because of a lack of presence outside of Google. Hours thereafter, however, our maps did show up from California to Myrtle Beach.
Noting that Myrtle Beach Hotels, LLC and its member hotels have spent collectively over $1.6 million annually in marketing, we assumed all was settled, but, after noted complaints from area competitors, the map was quickly taken down.
For the past 4 years the F.B.I and the IRS have been running an investigation in Myrtle Beach concerning racketeering, money laundering, collusion and vote buying centered around a 1% advertising tax. Since an August newspaper article, the investigation has centered more closely around the actions of one local hotel group, its extended family members, and business associates. Sources have told us that the head of this consortium and his relationship with Brad Dean, Chamber President, have become a key, focal point of the investigation.
Matters surrounding the investigation have only complicated the issue concerning Myrtle Beach Hotels’ maps listing.
As Myrtle Beach Hotels is the only Myrtle Beach Hotels in the world, owners decided to make a dramatic company change that will take effect later this Fall to accommodate Google’s map listings issues.
“We were surprised when we could not get listed on Google Maps. What makes this hard,” says David Hucks, “is that in today’s world, if your company is not on Google maps for its brand, it makes a poor statement, especially among younger visitors who have grown up with a high trust for Google. We are completely changing our business model and will be divesting partnership with 18 hotels.”
Myrtle Beach Hotels is the only Myrtle Beach Hotels in the universe and will be launching December 2013 with an entirely new hotel purpose which is to support a stand alone flagship property only.